About Us

We are here to help mission-, and purpose-driven Coaches start or grow a part-time or full-time business that can help them reach time and financial freedom, while impacting the lives of their Clients in a positive way.

Salvador Posada

Thank you for stopping by our website.

My name is Salvador Posada.

Just in case you'd like to know what I'm about, I wanted to share a bit of where my life journey has taken me to arrive at this point in time, and why I believe I might be able to help you launch or grow your coaching business.

Chapter 1: The early years - The awareness of God, sin and the path to salvation.

(DISCLAIMER: I wouldn't blame anyone if they thought that this is a weird place to start an "About Me/Us" page. After all, "we're not supposed to discuss politics or religion", right? Isn't that what we've been told by society? :-)

Well, I totally understand that, and I wouldn't hold it against anyone to stop reading right here. I respect everyone's right to read or not read this "politically incorrect" content.

I decided to include it because it's a big part of my life, and who I am. By no means do I consider this "religious content" because my faith or hope are not on any one religion... they're actually placed in a particular person, and my relationship with that person.

Also, by NO means do I claim to be perfect by ANY stretch of the imagination or standard, or better than anyone, or "holier than thou."

On the contrary!

I'm a broken, imperfect, sinful man with a LOT of baggage that needed a savior, and continues to be in need of His grace, mercy, and love.

Having said that, if you're still here, and you're still reading, I appreciate and value your time and open mindedness).

I was born and grew up in a small city in Northern Mexico. It was there that THE most important event of my life took place when I was 8 years old.

At that time, at a Sunday school class in a small Christian mission, the teacher talked to a small group of kids and me about God, his perfect creation and plan for mankind, the fall of man and the curse that it brought, what sin is, and its consequences, according to the Bible.

She used verses like Romans 3:23, Romans 6:23, Romans 5:8, Romans 10:9-10 (what I eventually learned that some refer to as "The Romans way of Salvation)."

She also used verses that millions have heard about, including John 3:16, and John 14:6.

To summarize it, I learned that everyone who's ever broken even one of God's commandments found in Exodus 20, is a sinner as it is written in James 2:10 (God's standards are higher than human standards, as far as what is right and what is wrong). I learned that no one who has ever sinned - which includes every human being ever born from the beginning of time - can enter God's Kingdom because God is perfect and holy (1 Corinthians 6:9-11; Revelation 21:8).

I also learned that none of us can save ourselves, not even by doing "good works" that can "outweigh the bad we do" (Ephesians 2:8-9) because that's not enough.

I learned that the only way of salvation is through repentance of sin (Acts 2:38), and by believing in the Lord Jesus Christ, God in human form (John 1:1, John 3:16, Acts 16:31), his death on a cross as a payment for the sin of those who trust in him (Hebrews 9:22, Mark 10:45, Matthew 20:28, and Galatians 3:13), his resurrection from the dead (Romans 10:9), and following him (Matthew 16:24).

I believed that, and I decided to follow Jesus.

Why do I say that deciding to follow Jesus was THE most important event of my life?

Simple. It's because I believe that it is the only ONE decision that has eternal consequences. Everything else is temporary, and the effects of other decisions, including if we go to school or not, what we do for a living, if we get married or not, have kids or not, build a business or not, buy a house or not, and on, and on... although super important, they pale in comparison to the decision of what we're going to do about the calling to follow Jesus, because every single one of the personal consequences of those decisions end the moment we die.

Chapter 2: Life After High School - Cleaning toilets & mopping floors.

After graduating from High School, I went on a vacation to the California Bay Area. I stayed there with relatives of mine that eventually asked me to consider staying there with them. I agreed.

While there, I went to college part time, and I helped my relatives in their janitorial services business full time. Cleaning toilets, vacuuming, and mopping floors taught me more about the importance of humility and hard work.

Chapter 3: Climbing the ladder - Working at a big factory.

Months after working as a janitor at my uncle's company, my aunt, his wife, helped me get a job at a manufacturing company. I started in an assembly line, and, by God's grace, I was promoted to "Line Leader" after being there a few weeks. Then to Acting Supervisor six months later. Plus, two more promotions after that to middle management.

I thought I had "made" it. But then...

Seven years after working for that company, the top Executives decided to move the factory to Mexico. That's when I discovered that there is no such thing as "job security."

Now I had to figure out what I would do next. By this time, I was supporting my mom and my young sister financially. So, it wasn't just me I had to think about.

Can you relate to me? Have you ever lost a job in your life for any reason?

Chapter 4: My path to Entrepreneurship

Sometime during my seven years at the factory, more than one person tried to recruit me into a multi-level marketing company.

It was at one of their business overview presentations that I heard about some important concepts for the first time in my life, including: Free enterprise, networking, distribution channels, the difference between profits and wages, passive income, residual income, the importance of creating multiple streams of income, and other concepts.

My eyes, my mind, and my world were eventually opened to a new set of possibilities.

How do you feel about entrepreneurship?

Eventually, I did end up joining the direct sales company I was introduced to.

I gave it a shot. I got some clients, made some product sales, and recruited some people into my team or "down line", but I didn't achieve the type of success in it that others had.

However, what I learned during my time in the direct sales / network marketing industry, proved to be invaluable to me!

What are some of the most valuable lessons you've learned in your income-generating endeavors?

During my time as a network marketer, I became an avid reader of personal development, business & sales books (before that, I only read what I was required by the school system... and some comic books).

I attended countless seminars and conferences that taught me things like: People skills, sales skills, leadership, teamwork, goal setting, public speaking, and other skills that I believe are very important to achieve success as an entrepreneur.

What skills have you acquired throughout your life that you put (or can put) to use to serve others and profit from at the same time?

Chapter 5: Four ways to make money?!

One of the books that had a profound impact on me was The Cashflow Quadrant by Robert T. Kiyosaki. Have you read it?

That book was the sequel to his most famous book, Rich Dad, Poor Dad.

In The Cashflow Quadrant, Robert outlines the four ways in which a person can make money: 1. As an Employee (trading time for money); 2. As a Self-Employed Professional, or Small Business Owner (where one owns his or her job, but continues to trade time for money); 3. As a "Big" Business Owner (where a system earns money, without the owner having to be involved, by using the leverage of people, tools, and technology); and, 4. As an Investor (where money is put to work to earn more money).

In which quadrant or quadrants are you operating in right now? E, S, B, and/or I?

I believe that each one of those four ways to earn money has their advantages and disadvantages.

In my opinion, one of the disadvantages of earning money as an employee or as a self-employed professional exclusively is that, because the earning power is tied to the number of hours one works, by default, the income is limited because a person can only work so many hours in a day. And the moment the person stops working, so does the income, which I think it's very risky.

What do you think about the risks of having "all your eggs in one basket"?

I'm not there yet, but I took Mr. Kiyosaki's advice to heart and decided that I'd work my way up into the right side of the cash flow quadrant, B & I, where the Business Owners and Investors operate.

I believe that the Bible has a lot to say about fruitfulness, about being a good and faithful steward of God's resources entrusted to us to manage, about sowing and reaping, about increase and multiplication, and about God's desire to bless his children not only in the life to come, but also in the here and now, according to John 10:10 (more on that to come).

What are your beliefs around money and how do you think those beliefs have affected where you are today, financially speaking?

Chapter 6: Getting married and the Real Estate Agent years

Right around the time that the factory I worked for moved to Mexico, I had the blessing of marrying my beautiful and amazing wife, Sandra.

I just can't thank God enough for giving her the grace and patience to stick by my side through the ups and downs all these years.

I'm deeply in love with her and she, along with our three children, are my biggest motivating forces that compel me to grow in every area of my life.

What are your motivating forces and inspiration to succeed in life?

As a newlywed, I found myself trying to figure out what I would do next to earn a living and provide for my wife and our first son.

I eventually decided to go into real estate sales. I did that for seven years.

As was the case during my network marketing years, I discovered that real estate sales were not for me, but I did create incredible friendships, and learned a great deal more about business, marketing, and sales.

How about you? Where has your professional life taken you?

Chapter 7.1: Direct response marketing and my first experience with Coaching

Now that I was a real estate agent, it was time to learn about how in the world I could get clients that would like my help to sell or buy a house!

I remember flipping through the pages of Realtor Magazine, and I read the headline of what looked exactly like an educational article... something like: "Discover the 10 biggest mistake real estate agents make, and how to avoid them so you can sell 10 properties per month."

"What?!" I thought to myself. "I might be making 10 big mistakes as a real estate agent?! And I could learn how to sell 10 properties per month?! Sign me up for that deal!"

I don't fully remember everything the article talked about, but I do remember it stirred a bunch of emotions within the deepest corners of my soul.

It was enough to compel me to take action and order a home study marketing course from Top Agent and Coach to Real Estate Agents, Craig Proctor, for about $300 from the author of the "article" I read (which I later learned is referred to as an "advertorial" in direct response marketing terms - an ad that looks and feels like an article or editorial piece).

At the time, $300 was a big commitment and investment on my part... especially with a family to care for, and a very limited income, but I understood that if I wanted to grow my business as an agent, I needed to invest in my education and training so I could learn what I didn't know about how to get clients.

The home study course arrived! I was so excited! I immediately dove into it and simply devoured the information like a starving man who had not eaten in 40 days devours a delicious meal as soon as he has the chance.

And, boy, did that course deliver. It was top notch information, concepts I had never heard of before.

For example...

(By the way, for you, this concept is likely super basic because you've known about it for years, but keep in mind that I was new to the marketing world, so, although it's a simple concept, it's very profound).

"Everybody listens to WII FM: 'What's in it for me?'"

As you know, what that means is that, by nature, human beings have a self-preservation instinct. We want to know how a specific idea, product, or service benefits us. We don't like to waste time reading an ad whose message doesn't appeal to us, or that we don't feel it offers us any value.

So, in the real estate agency world, for example, an agent's ad that says something like, "I'm a Real Estate Agent in in Nicetown. Call me when you're ready to sell your house." doesn't really pass the WII FM test, does it?

"Why should I call that Agent?" Someone could ask. "What's in it for me?"

There are dozens, and sometimes hundreds of real estate agents in most towns and cities to choose from.

How can they stand out from each other?

On the other hand...

Compare Ad Example A, above, with Ad Example B.

Notice that the message of the ad is NOT about the Agent! It is about what most home sellers want ("What's in it for THEM!): To sell their home for top dollar, and to sell it as quickly as possible.

Then, notice that the "CTA" or "call to action" is a non-threatening offer to request a free guide with 10 secrets to sell for more, faster.

All other things being equal, which ad do you think could be more effective?

Ad Example B, right?! I agree.

(By the way, John Doe is a super famous guy, isn't he? I'm willing to bet you've heard of him before. Haven't you? And, how about his wife, Jane?)

Again, if you understand direct response marketing, that concept is basic, but when someone is not well versed in the art and science of communicating effectively to elicit a response from a prospect, it's as good as gold!

Chapter 7.2: Ascension - Moving up the offer ladder

I hadn't fully realized it then, but the moment I ordered the first home study course from Craig Proctor,

I entered his sales funnel.

The first home study course was just the tip of the iceberg as far as his offers went. And, because I got a lot of value from the first offer, and because he had systems to follow up with me and continue to make me other offers to more in-depth training materials and/or events, I continued to invest in my education from his organization. I'm glad I did. What I learned from them and the results I got in my real estate business as a result, more than covered my investments.

This is what his ascension model looked like at the time, more or less (I don't remember the exact numbers because that was over 20 years ago, but it's very close):

In addition to his offers, Craig had joint venture partnerships with other service providers that were featured at his live events. I'm talking about businesses like a website developer for real estate agents, a printing company, and others.

They were given the opportunity to present their products or services at the conferences, as well as have a booth at the venue.

Whenever an agent signed up for a service or purchased a product from such companies, I'm pretty sure Craig's company got a cut from the revenues. Genius, right?!

I think it was a win-win-win for everyone.

The Agents won because these services and products were perfectly aligned with Craig's sales systems and it was convenient for us to sign up on the spot.

The companies won because they got new customers or clients without having to do a lot of marketing themselves, other than to just show up at the event, set up their respective booths, and present when it was their turn.

Of course, Craig's company won be adding multiple streams of income to his business, many of them passive (because they were monthly subscriptions), without having to worry about fulfilling those products or services, or worry about any customer support on those services.

I remember there being about 1,000 Agents per event.

Did everyone buy any of those products or subscribe to those services from Craig's partners?

Definitely not.

But did a good percentage of them take advantage of at least some, if not all, of those offers?

Absolutely.

It's the law of averages.

I didn't realize it at the time, but besides the training I received on how to grow my real estate practice, I actually got multi-million-dollar business insights just by being a full participant in Craig's business model.

I took Craig on every one of his offers, including the 12-month coaching and accountability program for $21,000, and it proved to be invaluable.

Chapter 8: The accidental Business Consultant & Website Developer

As I continued to grow my real estate practice, I continued to learn more and more about marketing and sales. And, since the Internet is such an essential communication medium, I started to learn about web design.

About six years into my real estate sales journey, I saw a good friend of mine who owned a construction company that I had not seen in a while. As we talked and caught up on life, he asked me what I was doing for a living. I brought him up to speed.

Then he started to share some of the challenges he'd been experiencing in his construction business and asked for my advice.

I gave him a few different pointers and ideas of what he could do in the marketing department, but also in his operations (he was experiencing a lot of personnel issues). He appreciated my advice, and we left it at that.

Days later, he asked if he could hire me for more advice and to help him straighten out a few different things in his business on a very part-time basis. After I thought about it, I agreed.

Weeks later, I realized how much I was enjoying helping him out.

Then another friend of mine and I re-connected after a few months of not talking to each other. He also asked me what I had been up to, and I told him about how my real estate business was going, as well as how I was consulting with my General Contractor friend.

Now, this friend owns a merchant services business helping companies accept and process credit and debit card payments. He was intrigued when I told him about what I had been up to on the business consulting side, and he asked me if I could help him as well. I agreed.

Then, they referred me to other business owners, and I got other clients on my own, and when without truly planning it, I'd become a business consultant, and I loved it.

What about the web developing part?

Well, some of my clients asked me to either help them build a website from scratch, or to simply help them improve their existing websites.

I discovered I enjoyed that, too.

I also found out that there can be a difference between a "pretty" website that looks nice, and one that is a "converting" website that generates more leads and sales because some web designers have a great eye for design, but they're not necessarily well versed in direct response marketing mechanisms, or sales psychology or conversions.

So, when I combine my training and experience in marketing with web design, it helps my clients' businesses by not just having a "glorified brochure" as a website that doesn't do much for their business other than to just sit there in "Cyber Space" collecting "Cyber Dust."

As time went on, I kept learning more and more, I kept adding new skills, and I kept adding other services to my consulting and web design business.

It got to the point in which I gravitated more towards that business than the real estate sales practice, so I decided to make a full transition back in 2009.

I now work 100% out of my home office (no more commuting), I set my own hours, I don't deal with a lot of paperwork as I did in the real estate sales business, I'm with my family evenings and weekends (no more showing houses in the evenings or weekends, and no more open houses!).

Chapter 9: From "Generalist" to "Specialist"

As my business consulting and marketing agency started to grow, I found myself helping a variety of companies in different industries. My clients included entrepreneurs that owned an auto body shop, a gymnastics academy, a janitorial services company, an airplane maintenance and rental company, a real estate investing company, restaurants, and many others.

Each one so different from the other. I loved it. I learned a lot from each project I took on.

The thing is that I realized I'd become a generalist, and I learned there are pros to that, but there are also cons.

I learned that, when you try to be everything to everyone, you become less relevant to anyone. Plus, it's more difficult to scale a business that way because it's more difficult to create "SOPs", standard operating procedures.

It's more difficult to create repeatable systems because everything is custom made.

But the biggest issue is that it becomes more difficult to market your business because you don't have a clear, specific message or brand that calls out a specific group of entrepreneurs that feel understood by you.

There is power in specificity.

We even see it in consumer goods! For example, almost no one searches for "pain medication" when they have a terrible toothache, a headache, or a stomachache. We search for medication that is specific to the type of pain we're feeling.

There's fluoride-free toothpaste, and then there's whitening toothpaste. Different products that meet different needs.

So, often times, we are doing ourselves and our ideal "customer avatar" or target market a disservice by telling the world that we help "everybody that is breathing."

"But, everyone could use my product or service, Salvador!" "What if I leave money on the table if I say that I just serve __________ market?"

That's a valid concern. I used to feel the same way. But I found that there's a lot to be said about specializing and becoming known for a specific benefit or value that we bring to a specific section of an industry.

Often times, it's better to become a big fish in a small lake, than being a small fish in a huge ocean. There's a lot to be said about standing out in your "field of favor", putting to use your specific skills for a group of people whom God wants you to serve based on how uniquely designed and gifted you are by him.

Why I chose to help Coaches, Consultants and Experts

With the skills, knowledge, and experience I've accumulated through the years as an entrepreneur, I could have chosen from any number of industries to serve, including: dentists, chiropractors, plumbers, electricians, lawyers, beauty salons, etc.

The truth is that what all business owners really want is to grow their revenues and profits by acquiring more customers, clients, students, or patients; and although the messaging will be different, the strategies to acquire them could be very similar.

By the way, I don’t know if I’ve already shared this with you but, the “A.C.C.E.S.S.” acronym in our Agency’s and our Academy’s names stands for: Authors, Coaches, Consultants, Experts, Speakers & Sales Professionals.

I’m going to refer to them as a whole as “ACES” to keep things simple.

They’re all part of a bigger industry many refer to as the “Knowledge” industry. Others refer to it as the “Information”, or "Self-Education" industries.

I think of all of them being part of the “Transformation” industry because, through their insights, advice, coaching, consulting, education and training they contribute to the transformation of the individuals they serve.

Their clients or students want to achieve a certain result, and ACES can facilitate that and help them get there faster and with less hassle because of their knowledge, experience, and expertise.

Plus, when ACES help their clients in specific areas of their lives, ACES indirectly help the circle of influence of their clients.

For example, let’s say that a couple who’s been married for 10 years - that have a son who’s 8 years old and a little daughter who is 6 - are having marital challenges and are considering getting divorce, but they seek the help of an ACE that specializes in coaching married couples through their problems, and the ACE helps save their marriage, well, then you’d have a couple of kids that will continue to grow up with both a mom and a dad in a healthy, and loving relationship.

Not only can that dramatically affect the trajectory of the lives of the children in a positive way but can also spare the wife’s and the husband’s parents the pain and sadness of seeing their children break their marriage apart.

Not to mention the couple’s siblings, uncles, aunts, friends, etc. I don’t think you can measure the domino effect that something like that can have in both the immediate, and the long-term future for those who are touched by a divorce.

Some might think that’s a rather “dramatic” scenario, but it’s a sad reality for many.

In fact, my sister and I come from broken homes. We understand what that's like.

It doesn’t have to be about broken relationships, though.

Some people are seeking help with managing their weight, which they know it’s affecting their health in a detrimental way. They have less energy throughout the day. They are developing dangerous health conditions. Their self-esteem is affected. It’s impacting their professional and social lives in a negative way.

Well, a good ACE can help them.

How about someone who wants to start a new career that is more meaningful and better provides for him or her and his or her family?

A Vocational or Career Coach can help with that!

Someone trying to find their future husband or wife?

Someone that wants to learn how to sing better?

Someone that wants to learn how to play a musical instrument?

How about someone that wants to make the high school team and even play college or professional sports some day?

Someone that wants to become a better parent, leader, CEO, speaker, sales professional, minister, plumber, dancer, painter, photographer, farmer, software engineer, higher education student, graphic designer, writer, or Bible student.

ACES can help with that too!

ACES can help individuals build the “bridge” that will help them cross from one side of the “gap” or “chasm” to the other side, where success in a particular area of their life awaits them.

ACES can help individuals or organizations enter the “labyrinths” they must go through to reach the other side a lot faster, while also helping them avoid the proverbial “buried mines on the road” because, in some cases, the ACES already went through those mazes.

ACES serve as guides to others to navigate through the “jungle” of...

“Okay! Enough with the metaphors, Salvador. They get it.”

(Sorry, I got a little carried away).

But the thing is that that’s why I’m so passionate about supporting existing or aspiring ACES like you!

I know that it will bring me a tremendous deal of personal satisfaction and fulfillment to hear the stories of transformation of the people you serve!

Having said that, I get even more fired up about supporting and empowering Coaches, Consultants, Trainers, Experts and Though Leaders who love God, and stand on the principles found in his Word, the Bible.

Why?

Because, unfortunately, there is a great deal of advice and teaching out there that is based on detrimental philosophies and false belief systems that oppose what the Creator of the Universe has laid out for us as to how human beings are to relate to him, and to one another.

God’s children (John 1:11-12) are called to be salt and light to a world that is spiritually dark (Matthew 5:13-16).

God’s children are to embody not only love, because God is love (1 John 4:8), but also speak the truth in love (Ephesians 4:14-15).

God’s children are called to be bold and courageous over and over in the Bible, including in Joshua 1:9, and to not hide their light under a bushel.

Once again, for me... it’s a higher calling.

Wow... If you got all the way to this point, know that I’m grateful and appreciate you letting me share this with you. I’m going to stop here because, otherwise, I might wear out my computer’s keyboard.

If you have any questions or if you think I might be able to help you or support you in some way, feel free to reach out to me.

May the Good Lord bless you and prosper you in all you do.

Salvador